CUSTOM NEON® SHOWCASE

Coach x Custom Neon Collab

The journey began a few years ago when our Global Operations Manager, Kit Henseleit, attended the Retail Innovation Conference & Expo in Chicago. Having been inspired by a talk Coach's SVP Global Visual Experience, Giovanni Zaccariello gave on sustainability and storytelling in retail, Kit set about coming up with ways we could assist Coach with sustainable store fit-outs for a new sub-brand while complimenting the campaigns they were looking to create.

Passionate about sustainability herself, Kit had already been collecting LED neon off-cuts but hadn't yet found the ideal project. Coach's eco-friendly sub-brand provided the perfect opportunity to bring her nascent idea to life. She pitched the concept of creating Coachtopia logo signs from waste products and working with Giovanni and Elle McNamara, Senior Manager Global Creative Development and Visual Production at Coach, they began the process of turning the concept into eye-catching Coachtopia logo signs. This concept fits perfectly with the Coachtopia sub-brand, as Coachtopia bags are predominately manufactured from materials that would have otherwise gone to landfill. Many retailers are moving toward a circular industry, and it was a pleasure to work alongside this phenomenal team to illuminate their no-waste initiative. You can see Kit here visiting the Coachtopia display at The Grove, LA, Coach store.

Illuminated Brand Values

Crafted with LED neon flex off-cuts, the Coachtopia signs showcase a kaleidoscope of colors and a sentiment that aligns with Coach's aesthetic and their environmental commitment as well as our own. From the vibrant streets of New York's SoHo, Los Angeles and neon-lit Tokyo, our LED neon signs light up Coach stores and pop ups around the world, serving as a testament to the timeless appeal of the Coach brand and our shared ethos.

Award Winners

Featured in Coach's award-winning display at the WindowsWear Awards in NYC, our custom signs illuminate the stores, enhancing the shopping experience and highlighting the brand's dedication to quality and sustainability. You can also see what we made for the largest Coach Play experiential store here.

Find out what Custom Neon can do for your business:

Get in touch with our Commercial team now by contacting

James Mercurio
Commercial Sales

Email: james@customneon.com
LinkedIn: James Mercurio
Phone: 888 262 4851

All product names, logos, and brands are the property of their respective owners. All company, product, and service names used in this website are for identification purposes only.

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